December 2024 Filter Bubble Index now live

The Nielsen ratings of the attention economy

Understand what different population segments are actually consuming. The most comprehensive dataset on information diets β€” for researchers, strategists, and platforms.

2.1M+
Users tracked
847
Source categories
Weekly
Data updates
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New Insight

Polarization up 12% this quarter

🎯

Segment Alert

Gen Z news consumption shifting

34%
More Siloed

Three ways to access the data

From free public reports to real-time API access. Choose the level of depth you need.

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Public Reports

Our flagship Filter Bubble Index and quarterly trend reports. Free forever.

  • Monthly Filter Bubble Index
  • Quarterly trend reports
  • Newsletter with insights
  • Downloadable data tables
Free
Always free. No credit card required.
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πŸ”Œ

API Access

Programmatic access to our full dataset. Build your own analysis and integrations.

  • Everything in Vertical Reports
  • REST API with full documentation
  • Real-time data feeds
  • Custom segment definitions
  • Dedicated support engineer
$100K+ /year
Custom pricing based on usage.
Contact Sales

The Filter Bubble Index

Our monthly benchmark report on information polarization across demographics, topics, and regions. Cited by researchers, journalists, and policymakers worldwide.

  • πŸ“ˆ

    Monthly Polarization Score

    Track how siloed information consumption is becoming over time

  • πŸ—ΊοΈ

    Geographic Breakdowns

    See how information diets vary by region, state, and metro area

  • πŸ‘₯

    Demographic Insights

    Understand consumption patterns across age, education, and income

Download Latest Report

Filter Bubble Index

Monthly Intelligence Report

December 2024
34%
More siloed than January 2020
+12%
Political Polarization
-8%
Cross-Partisan Reading
5
Sources (Median User)

Who uses Nudge Intelligence

From political campaigns to academic researchers, organizations use our data to understand attention.

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Political Campaigns

Understand what persuadable voters are actually reading. Target messaging based on information consumption, not just demographics.

"We discovered swing voters in PA were consuming 3x more local news than national. We shifted our ad buy accordingly and saw 40% better engagement."
🎯

Brand Strategists

Know where your target audience gets their information. Place content where attention actually lives, not where you assume it is.

"Our target demo wasn't on the platforms we thought. Nudge data showed they were heavy podcast consumers. We pivoted and doubled ROAS."
πŸŽ“

Academic Researchers

Unprecedented data for studying polarization, misinformation, and information ecosystems at scale. Publishable, citable, rigorous.

"Nudge Intelligence enabled our first longitudinal study of cross-partisan information consumption. It's now published in Nature."
πŸ“±

Platforms & Publishers

Benchmark your audience's information diet against the web average. Understand your role in the ecosystem and optimize accordingly.

"We learned our readers are significantly more politically diverse than competitors. We now lead with that in advertiser conversations."

See the data in action

Explore real insights from the Nudge Intelligence platform.

Politics
23%
Tech
18%
Sports
14%
Finance
11%
Health
9%
Culture
7%

πŸ’‘ Key Insight

Political content consumption has increased 34% since 2020, while entertainment content has decreased by 12%. Users are spending more time in high-engagement, often polarizing content categories.

Build on our intelligence layer

Programmatic access to the most comprehensive information diet dataset available. Build custom analyses, power your products, and integrate with your workflows.

⚑
Real-time Data Updates every 24 hours
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847 Categories Granular topic taxonomy
πŸ‘₯
Custom Segments Define your own audiences
πŸ“š
Full Documentation OpenAPI spec included
View API Docs
api-example.js
// Get information diet for a demographic segment const response = await fetch( 'https://api.nudge.ai/v1/segments', { method: 'POST', headers: { 'Authorization': `Bearer ${API_KEY}`, }, body: JSON.stringify({ segment: 'millennials', region: 'us-northeast', timeframe: '30d' }) } ); // Response includes topic distribution, // source diversity, and polarization score

Trusted by leading organizations

"Nudge Intelligence has enabled research that simply wasn't possible before. The granularity and scale of their data is unmatched in the field."

RG
Dr. Rachel G.

Research Director

"We shifted $2M in ad spend based on Nudge data. The ROI was immediate and measurable. This is now core to our targeting strategy."

MK
Marcus K.

Head of Digital

"Understanding where attention actually lives β€” not where we assume it is β€” has transformed how we approach media planning for clients."

SL
Sarah L.

VP Strategy

Simple, transparent pricing

From free public reports to enterprise API access. Scale as your needs grow.

Public
Free

Essential intelligence for individuals and small teams.

  • Monthly Filter Bubble Index
  • Quarterly trend reports
  • Newsletter with insights
  • Downloadable data tables
Subscribe Free
API Access
Custom

Full programmatic access for platforms and researchers.

  • Everything in Vertical Reports
  • REST API with full documentation
  • Real-time data feeds
  • Custom segment definitions
  • Dedicated support engineer
Contact Sales

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